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Last updated:
7/7/2008
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Guide to
Press Releases
for Business People
Every day we receive dozens of press releases telling us what's going on in the business community. We edit press releases for style, length and content. Due to the number of releases we receive, we cannot provide proofs.
Date the press release, include a contact person and phone number. We do not return photos. If there is a photo, always send photo and press release together. Label photos with the same name as the person in the press release.
When you submit press releases please include:
- Name of the individual(s)
- Description of the promotion, award or the like bestowed upon the individual(s)
- Individual's previous experience
- Your company's name
- Description of the products/services your company offers
- Contact name, address, phone number at your business
Photos are welcome, but remember:
- If there is a photo, always send photo and press release together. Label photos with the same first and last names as the person in the press release.
- Clear, crisp quality photos preferred
- See our Photo Guide for sending digital photos.
- Label photos with names of the people shown and your business name
- Include a self-addressed, stamped envelope if you want photos returned
Mail or fax press releases:
Press Release
Business People Vermont
P.O. Box 953
Williston, VT 05495-0953
(802) 862-4109
(802) 862-9322 (fax)
Email press releases:
Always include whom to contact by phone in case there is a problem or question about the release or photo.
Text: E-mail plain text pasted or typed directly into the e-mail. Please do not send text as attachments.
Photos: For detailed instructions on sending digital photos, please see our Photo Guide. If the quality of the photo is not acceptable, we will use the press releases without the photo if we are able. Please name photo file with the name of the subject.
e-mail us at 
- New Business: new businesses, new branches of existing businesses
- Mergers and Acquisitions: mergers with other companies, purchases of other companies, purchases of commercial buildings or equipment of significant size, leases of significance
- Faces and Places: new hires, promotions, retirements, changes of address
- Honors and awards: employees, businesses, products or business owners who receive annual awards (from the business or an association or community group), election to boards of directors, national designations such as certifications or induction into elite groups of fellow professionals, mentions in national magazines or books, invited presentations to significant audiences such as associations or professional groups, and other such significant honors
- Breaking ground
- Ribbon cutting
In general, our departments accept press releases on a first-come, first-served basis. If your release fits our guidelines, and we are unable to publish it in a given month, we will hold it for the next available opportunity.
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